How Colbert's Replacement Is Helping Tank the Rest of CBS

[usonian]

https://www.thedailybeast.com/obsessed/how-stephen-colberts-replacement-is-helping-tank-the-rest-of-cbs/

Ratings suggest that Jimmy Kimmel’s show on rival network ABC has acquired many of Colbert’s former viewers.


I found no paywall If so, https://archive.is/xWodN

Lower ratings in the CBS time slot formerly occupied by Stephen Colbert’s The Late Show could harm the network’s other programming, media experts say.

After Colbert’s cancellation, CBS brought in comedian and business executive Byron Allen to host Comics Unleashed, for which Allen Media covers all production costs. But Nielsen data viewed by Status also reveal lower ratings than Colbert generated toward the end of his run. Specifically, ratings for the comedy panel show fell 64 percent.

snip down to the FAFO part ..

“Within the television industry, it was figured out quite quickly that a popular late-night program would provide a lift to a morning show,” University of Maine communications and journalism professor Michael Socolow told Status. “Early audience studies revealed that people habitually left their TVs tuned to a channel, and they wouldn’t switch channels the next time they turned on the TV unless they did not like what they were watching.”

Additionally, late local news programs could suffer. “People who wanted to watch Colbert, a lot of them probably watch late local news,” said Bill Carter, the New York Times media reporter who has written several books on late-night television. In canceling Colbert, he added, CBS “diminished itself.”

[hlthe2b]

1. Honestly... who the hell would want to watch this guy--even if they have nothing against Byron Allen?

[Iggo]

3. Byron Allen's been boring since the 80s.

[hlthe2b]

4. I recognize him and his name, but not sure where I've ever seen him perform or appear...

That he is self-funding his own show is, on its own, enough for me not to watch. That just does not sit well.

[Iggo]

7. I believe ha was a standup comic who got into tv production.

If I remember correctly, he may have been the first or one of the first black tv mogul billionaires. I’m gettin’ old, though, so I may have the details wrong.

But he had a talk show back then, too, and it suuuuuuuuucked, oh my gawd it sucked! Arsenio, he ain’t.

[Crowman2009]

10. He's famous for having guests on his show who died shortly after appearing.

[Jack Valentino]

14. We need to get Trump on there, ASAP!!!!!!!!

[Iggo]

2. ETTD. (n/t)

[Wounded Bear]

5. Conservative comedy is an oxymoron...nt

[Fiendish Thingy]

6. It's not as bad for CBS as it seems

IIRC, Allen bought the time slot from CBS, and he bears the expense of producing the show. If the ratings are bad, it is Allen who loses ad revenue, not CBS.

Originally, CBS was expected to air reruns of Matlock in that time slot, so they are probably making money at this point.

[edhopper]

8. Bad ratings means

the lead ins at 10 and the local news suffer.

And Allen is paying well below what they made with Colbert.

They have become paid programing cable.

[littlemissmartypants]

11. He made his money, winning a lawsuit. So he fits right in. He hasn't earned a thing, including respect.

[msongs]

9. so the new guy is basically an infomercial lol

[Beartracks]

12. CBS has diminished itself in so many ways. And quickly, too.

Just as Trump did to the spirit, economy, reputation, and now security of the US at large.

==================

[Iggo]

13. Trump killed it. Just to get back at Colbert.

He’s a child with ultimate power.

And that’s dangerous.