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Military leaders consider recruiting campaign centered around Charlie Kirk
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WASHINGTON Pentagon leaders are considering a new recruiting campaign that would encourage young people to honor the legacy of assassinated conservative activist Charlie Kirk by joining the military, according to two officials familiar with the planning.
The idea would be to frame the recruiting campaign as a national call to service, the officials said. Possible slogans that Pentagon leaders have discussed include Charlie has awakened a generation of warriors, according to the officials.
Anthony Tata, who serves as undersecretary of defense for personnel and readiness, is leading the effort, the officials said.
As part of the potential new campaign, Pentagon leaders are considering using chapters of Kirks political organization, Turning Point USA, at schools across the U.S. as military recruitment centers, the officials said. That could include inviting recruiters to be present at events or advertising for the military at the chapters, one of them explained. President Donald Trump has credited Kirk and Turning Point USA with helping him win the 2024 election.
The officials did not know what the timing would be for rolling out the possible new recruitment campaign, and its not clear if it will ultimately happen. The idea is facing resistance from some Pentagon leaders who have privately warned those working on the effort that such a campaign could be perceived as the military trying to capitalize on Kirks death, the two officials said. Kirk did not serve in the armed forces.
