AI Actors: The Saga of Tilly Norwood

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4. Deadline: "First An AI Actor, Now The AI Director..."

First An AI Actor, Now The AI Director: Italian Producer Andrea Iervolino Unveils Feature Helmed By Virtual Auteur

In the week in which an AI actor has got the industry talking, Italian producer Andrea Iervolino has unveiled what he claims is the first film helmed by a virtual director.

The producer, whose credits include Ferrari and To The Bone, announced The Sweet Idleness, which is overseen by FellinAI, an artificial intelligence director conceived to “celebrate the poetic and dreamlike language of great European cinema.”

FellinAI is housed at Andrea Iervolino Company AI, an artificial intelligence arm of The Andrea Iervolino Company, with Iervolino acting as its “human-in-the-loop,” a supervisor and producer who guides and monitors the technology.

https://deadline.com/2025/10/andrea-iervolino-the-sweet-idleness-ai-director-1236567297/