Didn't know where to post this. What this fella

[Skittles]

6. hypernormalization

Last edited Wed Feb 25, 2026, 04:40 AM - Edit history (1)

Hypernormalisation refers to a situation where a distorted or false version of reality becomes widely accepted as normal, even by those who recognize it as untrue. This concept was first introduced by Alexei Yurchak in the context of late Soviet society, where people acknowledged the system's failures but felt unable to envision

glad there's a word for it because I am certainly seeing / feeling it - people not being paid a decent wage so tipping is becoming a means to make up for that.........the subscriptions for everything, the prices constantly going up while paychecks never keep up, the pay a bit now and a lot more later for overpriced merch, pricing people out of health insurance, an education, home ownership, vacations, a decent retirement, it's just all so ridiculous, something has got to give