Trump effort to target television drug ads could have massive implications

[underpants]

3. This was one of John Edward's main issues in 2004

Drug companies didn’t used to be able advertise on TV. The original ads were generic and only mentioned the drugs name. Then pharma said they wanted to tell what it was for. A compromise was made - they could describe what the drug did BUT they also had to list the possible side effects.

The goal, as with any advertising, is to increase demand. The goal here was for patients to ask their doctor about specific drugs. If the doctor didn’t go along often bathe patient found another doctor. Doctor & drug shopping.

Pharma both paid doctors to actively prescribe their drug AND got media reliant on their ad money.