Wyoming PBS plans rebrand, to drop 'PBS' from name

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Statewide
Wyoming PBS plans rebrand, to drop ‘PBS’ from name

by Garrett Grochowski
16 hours ago


Wyoming PBS logo (Wyoming PBS website)

CASPER, Wyo. — Statewide public broadcaster Wyoming PBS is planning a rebrand to “better reflect its mission as Wyoming’s own public television station and storyteller.” The principal change will be the organization’s name, from which it plans to drop the “PBS” branding.

The station’s new name has yet to be determined, according to a press release. All that is certain is that “PBS” will be leaving, which the broadcaster said will better reflect the station’s efforts to reflect a uniquely Wyoming-based mission. This marks a “significant step in ongoing efforts to strengthen local content, deepen community connections and explore new opportunities for public media in Wyoming,” it said.

Wyoming PBS CEO Joanna Kail added in the announcement that this rebrand serves a declaration of independence and “not a departure from quality.”

The station still plans to host all national PBS content, just without the baggage of the national branding. ... “We are Wyoming’s storyteller first and a member station second,” Kail said. “Our loyalty belongs to the 307.”

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