The Opportunity To Reawaken The Progressive Majority --(Campaign for America's Future)

[Cosmic Kitten]

6. Conflating "populist-progressive" is a concern

...it is not simply...a failure of “messaging” –
spiffier packaging of the products offered to voters...
The product itself needs change:

That should be obvious.

... so people have a transformative vision
and a road map for transformation.

And this is the central concern with BRANDING.
It is exactly a matter of “messaging” and "spiffier packaging".

Selling progressive politics has already run it's course.
It is not "transformative", at least as measured
by legislation or attracting the public's attention.

It seems that a "new brand" would require some
distance and autonomy from what has not been effective.
Populism has potential to attract a very broad coalition
of the general public, and as such should keep that aim
in mind moving forward.

Populism could be about redefining the "center".
The "center" in this context is about PEOPLE.
It's about humanitarianism, feeling "at home".
A perspective such as this has a built in
"road map for transformation".
It also has a built in "left leaning" bias,
without the "leftist" baggage that polarizes
average, right-leaning voters.

Change the frame, capture the narrative.