Here is the autopsy passage that stands out for me.

[Martin Eden]

10. I agree. Democratic policies annihilate Republicans on kitchen table issues

Unfortunately, the rightwing noise machine creates a public perception vastly at odds with reality.

Democrats not only talk about issues that impact affordibility, they craft policies to actually do something about it. Republicans consistently obstruct those policies and transfer more wealth to the one percent.

There's always room to improve Democratic messaging, but that is not the core problem. The corporate media and rightwing propaganda across a broad spectrum have created false perceptions not only by what they spew, but by what they do not report.